Typography
Inter.
Tight and declarative.
Inter Display does the talking. Inter does the explaining. Tracking is always tight on display sizes — that's where the brand's confidence lives.
Display
Aa.Inter Display
Bold · 700
The brand, made operational.
Headlines, hero copy, statement type. 48–96px.
Text
Aa.Inter
Regular · 400 / Medium · 500
Direct-to-Retail. Made Operational. We run the channel that other people draw on slides.
Body, UI, navigation, captions. 12–22px.
Type scale.
8 steps. No improvisation.
Display XL
96px · 700
onshelf..
Display L
72px · 700
Made Operational..
Display M
48px · 700
Direct-to-Retail..
Headline
32px · 600
9 distribution centers.
Subhead
22px · 500
Operators, not consultants.
Body L
18px · 400
We run the channel that other people draw on slides.
Body
16px · 400
Founded by operators from L'Oréal, Unilever and P&G.
Caption
12px · 500
ALL CAPS · KICKERS · LABELS
01
Tight tracking, always.
Display sizes run -0.04em to -0.05em. Body stays at 0 to -0.01em. Never use default tracking on big type.
02
Lowercase headlines.
The wordmark sets the tone. Sentence case is fine; ALL CAPS only for kickers and labels.
03
Period as accent.
The trailing period in lime is a brand device, not a typo. Use it on big statements, never inside body copy.
04
No serifs. Ever.
Inter only. No display serifs, no script fonts, no novelty pairings.
05
Numbers are content.
Numerals get the same display treatment as headlines. We are numbers-forward — show them big.
06
Fallback stack.
'Inter', 'Inter Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif.