Section 02
Seven pages. Every value a designer or print vendor needs to reproduce the palette without guessing.
Seven colours. One signature. The palette is designed for a light-first, high-contrast brand that reads clean at scale and electric up close. The fluorescent lime does the heavy lifting — everything else stays out of its way.
Fluorescent lime.
Primary accent — the signature.
White.
Ink.
All body text, headlines, the wordmark itself. The dark surface for hero blocks. Pure #000000 is forbidden — it's too cold.
Off-white.
Alt section backgrounds
Deep green.
Footer · contrast sections
Soft sage.
Illustration fills · callouts
Border.
1 px hairline dividers
CTA fills, wordmark period, shelf-line, eyebrow pills, stat underlines, ticker text, link hover accents. NEVER as a background for body text.
All body text, headlines, wordmark text, CTA text on lime fills, dark hero sections (sparingly). Never use pure #000000.
Primary page background, card surfaces, modal backgrounds. ~60% of any page.
Alternating page sections, testimonial strips, 'how it works' blocks. ~20% of layout.
Footer, ticker bars, contrast sections (max two per page), partner logo strips. ~5% of layout.
Isometric illustration fills, tooltip backgrounds, light callout boxes, tag backgrounds.
1 px hairline dividers, card borders, table rules, form outlines. Never as a fill or background.
Lime occupies ~5% of any layout but accounts for 90% of brand recognition.
Buttons, headlines 18 px+
Body text 14–16 px
Display only 24 px+
Body / small labels
Lime on ink
Lime on deep green
Ink on white
White on deep green
Lime on white is reserved for large display elements (24 px+), button fills, icons and accents only. For body text and small labels, always pair lime with ink or deep green backgrounds.
We compress distributors out of the middle. Brands connect once, sell everywhere.