onshelf.
Page 06.00Onshelf · Brand Guidelines · v1.0
onshelf.§06 Physical Collateral
Section 06

Physical collateral.

Everything you can hold, wear, or hand to someone. Each item is spec'd for production.

§06 Collateral · Cover06.00
Page 06.01Onshelf · Brand Guidelines · v1.0
onshelf.§06 Collateral
Business cards

Three tiers. One signature.

onshelf.
Bilal Ahmed
Founder & CEO

Founder · ink + lime edge paint

onshelf.
Aisha Khan
Regional Lead, GCC

Regional Lead · deep green

onshelf.
Maya Tan
Account Manager, SEA

Standard · white uncoated

o.
name@onshelf.me
+971 4 000 0000
onshelf.me
Shams · Sharjah Media City

Back · shared across tiers

Tier specs

FounderRegionalStandard
Front baseInk #0B0F0EDeep green #0B3B2EWhite
Shelf-lineLime 3pxLime 3pxLime 2px
Stock700gsm duplex600gsm450gsm
FinishSoft-touch + spot UV on 'o.'Soft-touch matteUncoated
EdgeLime edge paintNoneNone

Dimensions. 90 × 55mm (international) / 89 × 51mm (US). 3mm bleed. 5mm safe zone. 3mm corner radius. Print: offset litho, Pantone 375 C spot for lime.

§06 · Cards06.01
Page 06.02Onshelf · Brand Guidelines · v1.0
onshelf.§06 Collateral
Letterhead

A4. Spec'd to the millimetre.

onshelf.
Onshelf FZ-LLC
Shams, Sharjah Media City
United Arab Emirates
onshelf.me · hello@onshelf.meDirect-to-Retail. Made Operational.

A4 · 210 × 297mm · 120gsm uncoated white

Layout

  • · Wordmark top-left at 20mm margin · 24pt
  • · Address top-right · 8pt right-aligned
  • · Body zone starts 60mm from top
  • · Lime shelf-line + footer block 15mm from bottom

Regional variants

  • · UAE (default) — Shams, Sharjah Media City
  • · India — Gurugram
  • · Indonesia — Jakarta
  • · Malaysia — Subang Jaya

Only the address block swaps. Everything else stays identical.

§06 · Letterhead06.02
Page 06.03Onshelf · Brand Guidelines · v1.0
onshelf.§06 Collateral
Envelopes

DL. Two finishes.

onshelf.

Standard · white 120gsm

onshelf.

Premium · ink 140gsm, gold foil option

Size

DL · 110 × 220mm · fits A4 folded twice.

Shelf-line

3mm lime stripe along the bottom edge, full bleed.

Closure

Peel & seal. Ink envelopes lined with lime tissue.

§06 · Envelopes06.03
Page 06.04Onshelf · Brand Guidelines · v1.0
onshelf.§06 Collateral
Email signature

Three lines. Zero bloat.

Bilal Ahmed
Founder & CEO · onshelf.
bilal@onshelf.me · +971 4 000 0000
onshelf.me · Shams, Sharjah Media City
Direct-to-Retail. Made Operational.

HTML version · Arial for cross-client safety

Plain text fallback

Bilal Ahmed
Founder & CEO · onshelf.
bilal@onshelf.me · +971 4 000 0000
onshelf.me

Direct-to-Retail. Made Operational.
Font. Arial — never Inter. Email clients strip web fonts.
Color. Ink body. Deep green tagline. Lime left border only.
No images. No logo PNG. No banner. Text scales; images don't.
No quotes. No legal disclaimers in default sig.
§06 · Email06.04
Page 06.05Onshelf · Brand Guidelines · v1.0
onshelf.§06 Collateral
Notebook

A5 hardcover. Lime closure.

onshelf.
Direct-to-Retail. Made Operational.

A5 cover · ink board with lime elastic closure

This notebook belongs to

at onshelf.

If found, please return to:

Inside front · ownership + return contact · 80gsm dotted

§06 · Notebook06.05
Page 06.06Onshelf · Brand Guidelines · v1.0
onshelf.§06 Collateral
Apparel

Three tees. Four extras.

onshelf.
BACK: Operators, not consultants.

01 · Founder/team — ink + lime line

Get your brand
onshelf.
BACK: onshelf.me at nape

02 · Event/brand — white

onshelf.
Welcome to the shelf.

03 · Partner welcome — lime

Hoodie.

Ink · chest wordmark · 320gsm French terry

Cap.

Deep green · embroidered 'o.' in lime

Tote.

Natural canvas · ink wordmark · 12oz

Polo.

Ink with lime collar & cuff detail · 220gsm piqué

Production. T-shirts 180gsm cotton · DTG for <50 units, screen print for >50. Sizes XS–3XL unisex + Asian fit option. Chest logo: 8cm wide, 6cm from collar center.

§06 · Apparel06.06
Page 06.07Onshelf · Brand Guidelines · v1.0
onshelf.§06 Collateral
Trade show

Booth. Built to be seen from 20m.

onshelf.
Direct-to-Retail. Made Operational.
100+
channels
9
DCs
5
regions

Backdrop wall · 3m × 2.5m · fabric tension frame

onshelf.
Get your brand onshelf.

Retractable · 0.85 × 2m

Table runner · 1.8 × 0.3m · white + centered lime line

SWAG TABLE · NOTEBOOKS · TEES · STICKERS

Swag table · lime cloth · stacked notebooks / tees / stickers

§06 · Booth06.07
Page 06.08Onshelf · Brand Guidelines · v1.0
onshelf.§06 Collateral
Welcome box

First impression. In a box.

onshelf.

Exterior · 300 × 220 × 80mm · debossed wordmark + shelf-line

Interior · lime tissue paper
01.
Welcome card
Personalized note from regional lead · A6 · 350gsm
02.
Branded notebook
A5 ink hardcover · lime elastic closure
03.
Partner welcome tee
Lime base · 'Welcome to the shelf' in deep green
04.
Sticker sheet
Die-cut vinyl · wordmark, 'o.', shelf-line, 'D2R'
05.
Sample shipping label
Pre-printed with partner's first SKU
06.
QR onboarding card
Links to platform setup guide
§06 · Welcome box06.08
Page 06.09Onshelf · Brand Guidelines · v1.0
onshelf.§06 Collateral
Badges · Lanyards · Stickers

Hand-outs that hold up.

onshelf.
Aisha Khan
Regional Lead · GCC

ID badge · 86 × 54mm · portrait · white

onshelf. · direct-to-retail · onshelf. · direct-to-retail
onshelf.

Lanyard · 20mm · deep green w/ lime repeat text

onshelf.
o.
D2R
Direct-to-Retail.

Sticker sheet · A5 · 4 die-cut vinyl designs

§06 · Badges06.09
Page 06.10Onshelf · Brand Guidelines · v1.0
onshelf.§06 Collateral
Office signage

Walls do the talking.

onshelf.
Reception · Sharjah HQ

Reception wall · raised wordmark 600mm wide · brushed brass shelf-line · centered at 1.4m

Amazon
Noon
Shopee
Sephora

Conference rooms · brushed aluminum · 200 × 60mm · named after channels

onshelf.
ZONE A · INBOUND
ZONE B · OUTBOUND

Distribution center · oversized wordmark 2m+ on feature wall · lime zone markers · floor tape route lines

Wayfinding. Line icons at 32px, ink on white, mounted at 1.5m. Same icon set as digital UI.

§06 · Signage06.10