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01

Logo & Wordmark

One word.
One period.

The wordmark is set in Inter Display Bold, lowercase, tight-tracked. The trailing period is the signature — never decorative, never optional, always in lime.

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Specifications

Typeface

Inter Display Bold (700)

Case

All lowercase, always

Tracking

-0.04em to -0.05em

Period color

Lime #C6FF3D

Period weight

Same weight as wordmark

Min digital size

16px wordmark height

Min print size

14mm wordmark width

Clear space

= height of the 'o', all sides

Clear space

Give it room.

Use the height of the lowercase 'o' as the unit of minimum clear space around all sides of the wordmark. Never crowd it.

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1× o-height

Do & Don't.

Treat these as rules, not suggestions.

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Lowercase, lime periodDo
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On deep green, lime periodDo
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Never capitaliseDon't
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Never drop the periodDon't
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Never recolour the wordmarkDon't
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Never stretch or distortDon't